Take your company to the next level with 28 short parables that will allow you to take inventory of your own values and leadership. These business and marketing stories will refocus and prioritize your actions to maximize your results. Spur your next great innovation, become more self-aware in your business, refocus your messaging, or inspire new marketing tactics that connect with your audience.

Filled with incredible custom artwork and takeaways from some of the top thought leaders in the country. Decisions. We all have to make them, from the minutiae to the monumental. Thinking and doing are easy. Thinking about thinking? That has historically been left to philosophers, academics and psychologists...until now. This book is designed to make the art of critical thinking more approachable.